The Concept
Making the Case for Diversity, Equity, and Inclusion
“Resource Impact collaborated with Hart Research, Bellwether Research & Consulting and Raben to conduct research that would shed light on voter perspectives on diversity, equity, and inclusion, and help to develop more effective strategic communications around diversity, equity and inclusion efforts. Between April and August of 2024, the research team conducted an online survey of 3,142 voters nationwide, led 13 focus groups, and followed up with online discussions.”
Key Points
“Use Full Diversity, Equity, and Inclusion Phrase:
Stop using the ‘DEI’ abbreviation and use ‘Diversity, Equity, and Inclusion’ instead, as it resonates more positively with people.”
“Universally Effective Messages:
Emphasizing respect, belonging, and individual potential resonates across party lines and racial groups, making it a rare unifying message.”
“Counter Quota Narrative Directly:
Emphasize that diversity, equity, and inclusion open doors for opportunity and support, rather than dictating hiring decisions.”
“Avoid ‘Social Justice’ Messaging:
The notion that diversity, equity, and inclusion efforts and programs exist to ensure we correct past and existing injustices and unfair practices is one of the most polarizing messages.”
Further Reading
From the Source
Research Reports: Making the Case for Diversity, Equity, and Inclusion
Messaging Guide: Diversity, Equity, and Inclusion Messaging Guide
NXTLevel provides resources for allies, institutional leaders, and policymakers to help them navigate a rapidly changing legal and political landscape in a manner consistent with their mission.
